To describe Electrocity...well, you just have to be there.

Yes… it's a "personal experience" blog…. I don't know what else to type….

I first met Christopher in like 2003.  We were both shooting a concert at the New Daisy - I'd been hired by one of the bands, while he, of course, was archiving for Live From Memphis.  After that I saw him a few times, eventually he called me to help cover a shoot.  I'd never been to the LFM studio before, and was obviously impressed (obvious to anyone who's ever been here) - it's huge, open, and filled with plants and kitties… but that was it - impressed.

About a year or so later, after I'd joined the LFM team, Christopher wanted to throw a party.  I arrived at the party - to a loft and studio space that I'd been to, at this point, probably a few hundred times, and was like, "Holy, shit!  I've been here before!"

And I don't mean like I had been there yesterday, it was like the creepy version of "I've been here before."  It took me a few minutes to work it around in my brain, but I finally realized it was the party - I had been to parties here before.  Back in the early- to mid- 90s the Ninjacat Studio (as LFM was referred to back in the day), along with several other venues - from abandoned warehouses, to skating rinks, to indoor soccer fields - threw parties, hosting loud dance music, cool DJs, and people who wanted to have a good time.

Fifteen (or so) years later, Electrocity has stepped up to the plate - and the parties are still going - stronger, and possibly more popular, than ever.  Boasting a mix of different musical genres, a diverse crowd, and DJs known world-wide, Electrocity has capitalized on that underground rave craze of decades past and opened it up for a whole new generation.  On Electrocity nights, Nocturnal has kids lined up around the block waiting to get in - either dressed up or dressed out, you know they're ready for a good time.

Looking for a good time?
Electrocity presents THE HOOD INTERNET in Memphis
Electrocity 12 - BIRTHDAY SMASH

Links
Electrocity Profile
Electrocity Blog
Electrocity YouTube

Special Thanks
Matt
Taylor
Brandon
Michael
You guys rock ;)

Credits
Directed by Brad Phelan
Produced by Sarah Fleming & Brad Phelan
Edited by Christopher Reyes
Interviews by Brad Phelan
Electrocity footage by Michael Norris
Music by Alan Hayes

Flipside Memphis is a partnership between the Memphis Convention and Visitors Bureau and Live From Memphis.